78
FeaturedRecipes · 4 min read
Smoky Mustard Glaze for Pork
A 5-ingredient glaze that turns weeknight pork into a showpiece.
Editor's note
Volume 01 · 2025
Why label transparency is the new brand loyalty.
A short essay on how shoppers stopped trusting marketing copy and started reading nutrition panels with a phone in hand.
78
78 Ketchup Original · 4 min
The 78 Burger Sauce
Three ingredients. Five minutes. Better than any drive-thru.
News
March 2025 · 3 min
Spicy Mustard launches nationwide.
Our most-requested SKU is now available everywhere. Every grocery aisle, every distributor.
78
Feb 2025 · 5 min
What is high fructose corn syrup, really?
And why we won't put it in a bottle. A plain-English breakdown of the label everyone skips.
Verified buyer
“My house will never go back to mainstream ketchup. 78 is superior.”
Jill S., Valparaiso INOriginal Ketchup
78
Jan 2025 · 6 min
Goldie's Diner: 12 years pouring 78.
How a Chicago neighborhood diner made the switch, and never went back.
78
Explainer
6 min read
What is a GMO, in plain English?
A clear, jargon-free guide to genetically modified organisms and why we keep them out of every bottle.
From the kitchen
Field notes
Three sauces, no mixer, in under five minutes.
Pantry hacks that turn one bottle of 78 into a board's worth of dipping sauces. No equipment, no fuss.
Hungry yet?
Bring 78 home.
Four flavors, zero corn syrup, shipped to your door. Or talk to a human about wholesale.