FeaturedNews · 4 min
The Real Cost of Cheap Ketchup
A two dollar ketchup is not the bargain it looks like. Here is what the shelf price is actually paying for.
Featured
Guide · 12 min
What's actually in your ketchup? The truth about HFCS.
High fructose corn syrup is in most ketchup brands. Here is what it is and what the research says.
Clean Eating · 4 min
Why non-GMO ketchup matters in 2026.
The Non-GMO Project butterfly is everywhere. Here is why it matters in a ketchup bottle.
Clean Eating · 3 min
Mustard without the mystery: reading the label.
Four ingredients or fourteen. How to tell a real mustard from a filler one.
Clean Eating · 5 min
Five ingredients you should never see on a ketchup label.
The shortlist that separates a real recipe from a cheap shelf-stable formula.
Restaurants · 5 min
What restaurants look for in a house ketchup.
Five things chefs and owners check before a bottle earns a spot at the table.
Clean Eating · 4 min
Spicy mustard, explained: heat without the burn.
Mustard heat is not chile heat. Here is the chemistry and the cool down.
News · 4 min
From tomato to table: how 78 ketchup is made.
Whole tomatoes, cane sugar, cider vinegar, one slow cook. A short walk through the kettle.
Wholesale · 4 min
Wholesale 78: how distributors get cases fast.
The major partners, the order flow, and how to open a wholesale account in a week.
Recipes · 3 min
Bundles, built smart: pairing ketchup and mustard.
A short pairing guide for the home cook deciding which 78 bottles belong on the fridge door.
Clean Eating · 4 min
Clean eating starts in the condiment aisle.
The fastest clean-eating swap is the four bottles on the door of your fridge.
Spotlight · 6 min
The Second Restaurant That Said Yes, And Still Does, 13 Years Later
Flo & Santos in Chicago's South Loop was 78 Brand's second-ever account. They are still on the table.
Hungry yet?
Bring 78 home.
Four flavors, zero corn syrup, shipped to your door. Or talk to a human about wholesale.