FeaturedNews · 4 min
The Real Cost of Cheap Ketchup
A two dollar ketchup is not the bargain it looks like. Here is what the shelf price is actually paying for.
Featured
Guide · 5 min
What's actually in your ketchup?
What ketchup is really made of: tomato paste, Brix, and real sugar. A plain guide to reading any bottle in about ten seconds.
Clean Eating · 4 min
Why non-GMO ketchup matters in 2026.
The non-GMO certification mark is everywhere. Here is why it matters in a ketchup bottle.
Clean Eating · 3 min
Mustard without the mystery: reading the label.
Four ingredients or fourteen. How to tell a real mustard from a filler one.
Clean Eating · 5 min
Five ingredients you should never see on a ketchup label.
The shortlist that separates a real recipe from a cheap shelf-stable formula.
Restaurants · 5 min
What restaurants look for in a house ketchup.
Five things chefs and owners check before a bottle earns a spot at the table.
Guide · 7 min
Hot Mustard, Explained: What Makes Mustard Hot, and How to Pick One
Why one hot mustard hits between the eyes and another warms the tongue. Seeds, chemistry, a seven-style heat ladder, and how to choose.
News · 4 min
From tomato to table: how 78 ketchup is made.
Whole tomatoes, real sugar, cider vinegar, one slow cook. A short walk through the kettle.
Wholesale · 4 min
Wholesale 78: how distributors get cases fast.
The major partners, the order flow, and how to open a wholesale account in a week.
Recipes · 3 min
Bundles, built smart: pairing ketchup and mustard.
A short pairing guide for the home cook deciding which 78 bottles belong on the fridge door.
Clean Eating · 4 min
Clean eating starts in the condiment aisle.
The fastest clean-eating swap is the four bottles on the door of your fridge.
Clean Eating · 5 min
The Healthiest Ketchup Guide: What to Look For, What to Skip
Not all ketchup is equal. A 10-second label test tells you which bottle added the least.
Clean Eating · 4 min
Yellow Mustard, Done Right: What Aged Spirit Vinegar Changes
The best yellow mustard is not the sharpest. It is the one where the vinegar had time.
Guide · 6 min
Is Ketchup Gluten-Free? A Label Guide for Ketchup and Mustard
Most ketchup is gluten-free. Not all. One ingredient decides it, and a label rule most people have never read.
Guide · 8 min
Types of Mustard: A Field Guide to 9 Styles and What to Put Each On
Every mustard in the aisle is three seeds and a liquid. Here is what changes between the nine styles, and what each one is for.
Guide · 5 min
German Mustard, Explained: Sweet, Hot, and In Between
Senf is not one mustard. A plain guide to Bavarian sweet, Dusseldorf hot, and what to put them on.
FeaturedNew
Clean Eating · 12 min
The 10 Healthiest Spices, and What the Research Actually Says
The 10 healthiest spices, from turmeric to cayenne, and what the research actually says about each one.
FeaturedNew
Clean Eating · 11 min
Anti-Inflammatory Spices: What the Science Supports, and What It Doesn't
The anti-inflammatory spices worth knowing, what the research actually supports, and easy daily ways to use them in eggs, salads, and drinks.
FeaturedNew
Clean Eating · 8 min
Turmeric and Black Pepper: Why This Old Pairing Works
Why turmeric and black pepper work better together: the absorption problem, the 1998 study behind the pairing, the role of fat, and easy ways to cook with both.
FeaturedNew
Guide · 10 min
From Cure to Flavor: A Short History of Spices
The history of spices, from Egyptian medicine to the pepper that ransomed Rome and the nutmeg traded for Manhattan.
Clean Eating · 6 min
GLP-1 Compatible Condiments: A Clean-Label Guide
Smaller meals. Bigger stakes per bite. Pick a bottle that adds flavor, not junk.
Guide · 5 min
How to Join the 78 Brand Affiliate Program
20% on swag, 10% on condiments, a 15% code for your followers, and cash bonuses up to $5,000.
Spotlight · 6 min
The Second Restaurant That Said Yes, And Still Does, 13 Years Later
Flo & Santos in Chicago's South Loop was 78 Brand's second-ever account. They are still on the table.
Hungry yet?
Bring 78 home.
Four flavors, zero corn syrup, shipped to your door. Or talk to a human about wholesale.