FeaturedNews · 4 min
The Real Cost of Cheap Ketchup
A two dollar ketchup is not the bargain it looks like. Here is what the shelf price is actually paying for.
Featured
Guide · 5 min
What's actually in your ketchup?
What ketchup is really made of: tomato paste, Brix, and real sugar. A plain guide to reading any bottle in about ten seconds.
Clean Eating · 4 min
Why non-GMO ketchup matters in 2026.
The non-GMO certification mark is everywhere. Here is why it matters in a ketchup bottle.
Clean Eating · 3 min
Mustard without the mystery: reading the label.
Four ingredients or fourteen. How to tell a real mustard from a filler one.
Clean Eating · 5 min
Five ingredients you should never see on a ketchup label.
The shortlist that separates a real recipe from a cheap shelf-stable formula.
Restaurants · 5 min
What restaurants look for in a house ketchup.
Five things chefs and owners check before a bottle earns a spot at the table.
Guide · 7 min
Hot Mustard, Explained: What Makes Mustard Hot, and How to Pick One
Why one hot mustard hits between the eyes and another warms the tongue. Seeds, chemistry, a seven-style heat ladder, and how to choose.
News · 4 min
From tomato to table: how 78 ketchup is made.
Whole tomatoes, real sugar, cider vinegar, one slow cook. A short walk through the kettle.
Wholesale · 4 min
Wholesale 78: how distributors get cases fast.
The major partners, the order flow, and how to open a wholesale account in a week.
Recipes · 3 min
Bundles, built smart: pairing ketchup and mustard.
A short pairing guide for the home cook deciding which 78 bottles belong on the fridge door.
Clean Eating · 4 min
Clean eating starts in the condiment aisle.
The fastest clean-eating swap is the four bottles on the door of your fridge.
Clean Eating · 5 min
The Healthiest Ketchup Guide: What to Look For, What to Skip
Not all ketchup is equal. A 10-second label test tells you which bottle added the least.
Clean Eating · 4 min
Yellow Mustard, Done Right: What Aged Spirit Vinegar Changes
The best yellow mustard is not the sharpest. It is the one where the vinegar had time.
Guide · 6 min
Is Ketchup Gluten-Free? A Label Guide for Ketchup and Mustard
Most ketchup is gluten-free. Not all. One ingredient decides it, and a label rule most people have never read.
Guide · 8 min
Types of Mustard: A Field Guide to 9 Styles and What to Put Each On
Every mustard in the aisle is three seeds and a liquid. Here is what changes between the nine styles, and what each one is for.
Guide · 5 min
German Mustard, Explained: Sweet, Hot, and In Between
Senf is not one mustard. A plain guide to Bavarian sweet, Dusseldorf hot, and what to put them on.
Clean Eating · 6 min
GLP-1 Compatible Condiments: A Clean-Label Guide
Smaller meals. Bigger stakes per bite. Pick a bottle that adds flavor, not junk.
Guide · 5 min
How to Join the 78 Brand Affiliate Program
20% on swag, 10% on condiments, a 15% code for your followers, and cash bonuses up to $5,000.
Spotlight · 6 min
The Second Restaurant That Said Yes, And Still Does, 13 Years Later
Flo & Santos in Chicago's South Loop was 78 Brand's second-ever account. They are still on the table.
Hungry yet?
Bring 78 home.
Four flavors, zero corn syrup, shipped to your door. Or talk to a human about wholesale.