Website
Terms of Use.
Effective date: August 28, 2026
This website is operated by 78 Brand Co., an Illinois corporation, Chicago, Illinois. In these terms, "we," "us," and "our" mean 78 Brand Co., and "site" means 78brand.com.
1. Acceptance of these terms
By accessing or using the site you agree to these terms and to our Privacy Notice and Cookie Policy. If you do not agree, please do not use the site.
2. Who may use the site
The site is intended for users who are at least 13 years old and, where a purchase or a business inquiry is involved, who can form a binding contract. Business features such as wholesale inquiries are intended for use on behalf of a business by someone authorized to act for it.
3. Purchases and wholesale orders
Consumer purchases are handled on our store at shop.78brand.com, and wholesale ordering is handled on Faire at faire.com/direct/78brand. Each of those platforms has its own checkout terms, payment terms, and policies, and your order is subject to them in addition to these terms. Pricing, availability, and product information on this site are informational and may change without notice. Refunds for direct purchases are covered by our Refund Policy.
4. Intellectual property
The 78 Brand name, logos, label artwork, photography, video, product copy, and the design of this site are owned by 78 Brand Co. or used with permission, and are protected by trademark and copyright law. You may view and share links to our pages. You may not copy, reproduce, modify, or use our marks or content for commercial purposes without our prior written permission. Approved partners, retailers, and creators may use assets we supply, in the way we describe when we supply them.
5. Acceptable use
You agree not to:
- Use the site for any unlawful purpose or in violation of these terms.
- Submit false information, impersonate another person, or use automated tools to submit forms.
- Attempt to probe, scan, overload, or gain unauthorized access to the site or its systems.
- Scrape or harvest content or data except as permitted by our robots file.
- Post or transmit malware or anything that interferes with the operation of the site.
6. User submissions
When you submit a form on the site, such as a contact, sample, wholesale, or partnership request, you confirm the information is accurate and that you have the right to share it. We store submissions in our backend, route them to our team, and may reply by email or phone. If you send us ideas, feedback, photos, or reviews, you grant us a non-exclusive, royalty free license to use that material in connection with our business, and you can ask us to stop by contacting us. Do not send us confidential information you do not want us to use.
7. Disclaimer of warranties
The site is provided on an "as is" and "as available" basis. To the fullest extent permitted by law, we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the site will be uninterrupted, error free, or free of harmful components. Nutrition, ingredient, and allergen information on the site is provided for general reference. Always read the label on the product you receive.
8. Limitation of liability
To the fullest extent permitted by law, 78 Brand Co. and its officers, employees, and agents will not be liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, arising out of your use of the site. Our total liability for any claim relating to the site is limited to the greater of the amount you paid us for the product or service giving rise to the claim, or one hundred dollars. Some jurisdictions do not allow certain limitations, so parts of this section may not apply to you.
9. Indemnification
You agree to indemnify and hold harmless 78 Brand Co. from claims, damages, losses, and reasonable attorneys fees arising from your use of the site, your submissions, or your breach of these terms.
10. Governing law and venue
These terms are governed by the laws of the State of Illinois, without regard to conflict of laws rules. Any dispute arising out of or relating to these terms or the site will be brought exclusively in the state or federal courts located in Cook County, Illinois, and you consent to the jurisdiction of those courts.
11. Changes to these terms
We may update these terms as our business or the law changes. When we do, we update the effective date at the top of this page. Continued use of the site after an update means you accept the revised terms.
12. Contact
78 Brand Co., an Illinois corporation
Chicago, Illinois
Phone: (312) 344-1602
Email: LegalTerms@78brand.com
Or use the contact form.