Cookie
Policy.
Effective date: August 28, 2026
What cookies are
Cookies are small text files a website stores in your browser. Similar technologies, such as localStorage, do the same job in a different place. We use them for two reasons only: to make the site work, and, if you allow it, to count page traffic so we can see what is useful.
Categories
- Essential. Cart and session handling, secure form submission, spam protection, and remembering this consent choice. Always on, not toggleable, and never used to profile you.
- Analytics. Traffic measurement so we can improve pages. Off until you consent, and off again the moment you turn it off.
We do not run advertising or conversion pixels on this site, so there is no marketing category to manage here. If that ever changes, this page and the preferences panel will list the new category and it will stay off until you opt in.
Cookies in use
| Name | Provider | Purpose | Category | Retention |
|---|---|---|---|---|
| 78b_consent | 78brand.com | Stores your cookie choices, the date you decided, and the policy version. | Essential | 1 year |
| 78b_consent (localStorage) | 78brand.com | Backup copy of the same consent record so your choice survives cookie clearing in some browsers. | Essential | Until you clear site data |
| sb-*-auth-token (localStorage) | 78brand.com backend | Keeps you signed in on the small number of account protected pages and secures form submissions. | Essential | Session, refreshed while signed in |
| 78b_device (localStorage) | 78brand.com | Anonymous device identifier used to rate limit form submissions and reduce spam. | Essential | Until you clear site data |
No analytics cookies are currently set. Our analytics helper checks your stored consent before it sends a single event, so with analytics off nothing is measured and no analytics cookie is written. Pages you visit on shop.78brand.com or on Faire are governed by those sites and their own cookie notices.
How to change your preferences
Select "Cookie Preferences" in the footer of any page, or use the button above. Your choice, the date you made it, and the policy version are stored in your browser for one year. If we materially change this policy, we ask again. You can also block or delete cookies in your browser settings, though blocking essential storage may break parts of the site.
Contact
78 Brand Co., an Illinois corporation. Chicago, Illinois.
Phone: (312) 344-1602
Email: LegalTerms@78brand.com