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78 Brand Partnerships — Founder-Partner, Tabletop Media, Affiliate Collective

78 Brand Partnerships creator in pink blazer holding a 78 Brand natural non-GMO ketchup bottle with Live with Flavor partner card and 20% rev share sticker

Three partnership programs. Three lanes to grow with 78. Equity for founder-operators, tabletop media for restaurants, and an authentic affiliate collective for creators and chefs. Pick the lane that fits how you create value.

See the three lanes ↓Talk to us
01Founder02Tabletop03Affiliate
pick your lane

Three ways to build with 78

skin in the game
FOUNDERPARTNEREQUITY5PERCENT
1 / 3
ownership, not endorsements

5% EQUITY.FOR THE PEOPLEWHO SCALE US.

Founder-Partner · equity

Most brands hire agencies but we build legacies with shareholders. We are allocating 5 percent of common stock to the visionaries who scale our distribution and visibility. This is real skin in the game for the operators who know how to win. Own a piece of the story you help build. Drive growth, earn equity. That simple.

Built for these operators

Industry Experts
Logistics and retail veterans who move products into new territories.
Professional Chefs
Culinary leaders who put 78 on high-profile menus and content.
Food Agencies
Marketing and growth firms that trade billable hours for long-term equity.
Personalities
High-reach voices choosing a legacy play over a one-off endorsement fee.

What you get

  • OwnershipReal equity stake.A documented position in the 78-brand portfolio, not a referral kickback.
  • PerformanceGrows with impact.Vesting tied to verified revenue, distribution, and visibility milestones.
  • AccessWhole portfolio.Total creative freedom across our entire range of condiments and future SKUs.
Apply to be a Founder-PartnerFAQ ↓
40 min of eye contact
TABLETOPMEDIACOBRANDEDDWELLTIME
2 / 3
no ad block on a ketchup bottle

EVERY TABLE,A MEDIA UNIT.

Tabletop Media · co-branded

40 MINUTES OF UNINTERRUPTED EYE CONTACT. Digital ads are scrolled past in a heartbeat but our bottles live in the eyeline of the diner for the entire meal. We capture your audience at the exact moment of consumption. Stop fighting for the screen and start owning the table.

Built for these operators

Delivery Apps
Re-capture the customer at the moment of consumption, table by table.
F&B Brands
Complementary brands that want high-dwell-time exposure without ad units.
Hospitality & Hotels
Elevate the guest experience with custom branding on every table.
Entertainment
Promote films, music, and events to a captive audience inside high-traffic venues.

What you get

  • Dwell time40 plus minutes.Uninterrupted brand exposure during the meal, the kind digital ads cannot buy.
  • Local impactHyper-local reach.Thousands of diners per month at peak enjoyment, by venue.
  • QR built inDirect conversion.Drive app installs, ticket sales, or rewards sign-ups straight from the label.
Inquire about Co-Brand SponsorshipsFAQ ↓
real kitchens, real reach
AFFILIATECREATORS15PERCENT15% · starting commission
3 / 3
we pay creators like operators

YOUR VOICE.NOT A SCRIPT.

Authentic Affiliate · 15% start

We back the micro. Honest storytellers with loyal communities, paid on every bottle they help move. Real kitchens, real reach.

Built for these operators

Micro-Creators
Real people with real kitchens and highly engaged niche audiences.
Storytellers
Creators who choose honesty and quality over high-gloss production.
Home Cooks
Anyone who already cooks with 78 and wants commission on the recommendations.

What you get

  • CommissionsGenerous pay.Earn on every direct-to-consumer sale you generate, tracked end to end.
  • Early accessVault drops first.Be first to test and review new SKUs from the 78 vault before launch.
  • AutonomyYour voice.We share guardrails, not scripts. The work has to sound like you.
Become an AffiliateFAQ ↓
common questions

Frequently asked.

01

Founder-Partner

How is equity granted?+

Equity is awarded through a structured vesting schedule tied to specific performance milestones. Each partner receives a comprehensive legal agreement that outlines the terms of their common stock allocation in 78 Brand. This ensures that our interests are perfectly aligned with the long-term growth of the company.

What kind of growth metrics qualify?+

We measure success through tangible growth indicators. Qualifying metrics include verified revenue increases, secured distribution in new retail territories, and trackable audience-driven sales that directly impact the brand's market footprint. We focus on data that proves your work is scaling the 78 legacy.

Is there any cash component?+

Partners benefit from multiple revenue streams including sales commissions and performance-based bonuses. In addition to non-voting stock shares, we offer retainers for high-impact operator and chef roles where the project scope requires dedicated time and resources. This hybrid model rewards both immediate impact and long-term ownership.

Who reviews applications?+

The founders and our ops lead. Decisions land within 10 business days of a complete pitch.

Can both agencies and individuals apply?+

Absolutely. We invite applications from both specialized food agencies and individual growth experts. While contract terms may vary between entities, the underlying equity framework ensures all partners are incentivized to build 78 Brand into a global staple.

Apply to be a Founder-Partner
02

Tabletop Media

What is the minimum table count?+

Programs scale from 50 venues. Pilots are available for brands and groups testing the format.

Can artwork be customized per location?+

Yes. Per-region SKUs and per-property runs are supported, including foreign-language variants.

Do we get scan analytics?+

Yes. QR scans, redemptions, time of day, and per-venue performance, delivered monthly.

Typical lead time to launch?+

Six to eight weeks from artwork lock to bottles on tables.

Inquire about Co-Brand Sponsorships
03

Affiliate Collective

What commission do creators earn?+

Tiered on performance, starting at 15% of net DTC revenue you generate.

Is there a follower minimum?+

No hard floor. Engagement, taste, and authenticity matter more than raw follower counts.

How do payouts work?+

Monthly via Stripe, after the standard 30-day return window closes on each order.

Do you provide product samples?+

Yes. A full bottle kit ships on approval so you can cook with the lineup before posting.

Become an Affiliate
talk to us

Press, capsule drops, custom.

One-off ideas that do not fit the standard programs: press features, limited editions, and bespoke runs. We read every inquiry and reply within one business day.

Start a conversation ↗Taste it first