Build the brand.
Own the story.
Three partnership programs. Three lanes to grow with 78. Equity, tabletop media, or affiliate. Pick the one that fits how you create value.
Future shareholders, not contractors.
5% equity.
For the people who scale us.
Most brands hire agencies but we build legacies with shareholders. We are allocating 5 percent of common stock to the visionaries who scale our distribution and visibility. This is real skin in the game for the operators who know how to win. Own a piece of the story you help build. Drive growth, earn equity. That simple.
Built for these operators.
- Industry Experts
- Logistics and retail veterans who move products into new territories.
- Professional Chefs
- Culinary leaders who put 78 on high-profile menus and content.
- Food Agencies
- Marketing and growth firms that trade billable hours for long-term equity.
- Personalities
- High-reach voices choosing a legacy play over a one-off endorsement fee.
The core benefits.
- Real equity stake.
- A documented position in the 78-brand portfolio, not a referral kickback.
- Grows with impact.
- Vesting tied to verified revenue, distribution, and visibility milestones.
- Whole portfolio.
- Total creative freedom across our entire range of condiments and future SKUs.
Common questions.
How is equity granted?+
Equity is awarded through a structured vesting schedule tied to specific performance milestones. Each partner receives a comprehensive legal agreement that outlines the terms of their common stock allocation in 78 Brand. This ensures that our interests are perfectly aligned with the long-term growth of the company.
What kind of growth metrics qualify?+
We measure success through tangible growth indicators. Qualifying metrics include verified revenue increases, secured distribution in new retail territories, and trackable audience-driven sales that directly impact the brand’s market footprint. We focus on data that proves your work is scaling the 78 legacy.
Is there any cash component?+
Partners benefit from multiple revenue streams including sales commissions and performance-based bonuses. In addition to non-voting stock shares, we offer retainers for high-impact operator and chef roles where the project scope requires dedicated time and resources. This hybrid model rewards both immediate impact and long-term ownership.
Who reviews applications?+
The founders and our ops lead. Decisions land within 10 business days of a complete pitch.
Can both agencies and individuals apply?+
Absolutely. We invite applications from both specialized food agencies and individual growth experts. While contract terms may vary between entities, the underlying equity framework ensures all partners are incentivized to build 78 Brand into a global staple.
Own the table. Capture the audience.
Every table,
a media unit.
40 MINUTES OF UNINTERRUPTED EYE CONTACT. Digital ads are scrolled past in a heartbeat but our bottles live in the eyeline of the diner for the entire meal. We capture your audience at the exact moment of consumption. Stop fighting for the screen and start owning the table.
Built for these operators.
- Delivery Apps
- Re-capture the customer at the moment of consumption, table by table.
- F&B Brands
- Complementary brands that want high-dwell-time exposure without ad units.
- Hospitality & Hotels
- Elevate the guest experience with custom branding on every table.
- Entertainment
- Promote films, music, and events to a captive audience inside high-traffic venues.
The core benefits.
- 40 plus minutes.
- Uninterrupted brand exposure during the meal, the kind digital ads cannot buy.
- Hyper-local reach.
- Thousands of diners per month at peak enjoyment, by venue.
- Direct conversion.
- Drive app installs, ticket sales, or rewards sign-ups straight from the label.
Common questions.
What is the minimum table count?+
Programs scale from 50 venues. Pilots are available for brands and groups testing the format.
Can artwork be customized per location?+
Yes. Per-region SKUs and per-property runs are supported, including foreign-language variants.
Do we get scan analytics?+
Yes. QR scans, redemptions, time of day, and per-venue performance, delivered monthly.
Typical lead time to launch?+
Six to eight weeks from artwork lock to bottles on tables.
Authenticity pays.
Your voice.
Not a script.
We back the micro. Honest storytellers with loyal communities, paid on every bottle they help move. Real kitchens, real reach.
Built for these operators.
- Micro-Creators
- Real people with real kitchens and highly engaged niche audiences.
- Storytellers
- Creators who choose honesty and quality over high-gloss production.
- Home Cooks
- Anyone who already cooks with 78 and wants commission on the recommendations.
The core benefits.
- Generous pay.
- Earn on every direct-to-consumer sale you generate, tracked end to end.
- Vault drops first.
- Be first to test and review new SKUs from the 78 vault before launch.
- Your voice.
- We share guardrails, not scripts. The work has to sound like you.
Common questions.
What commission do creators earn?+
Tiered on performance, starting at 15% of net DTC revenue you generate.
Is there a follower minimum?+
No hard floor. Engagement, taste, and authenticity matter more than raw follower counts.
How do payouts work?+
Monthly via Stripe, after the standard 30-day return window closes on each order.
Do you provide product samples?+
Yes. A full bottle kit ships on approval so you can cook with the lineup before posting.
Press, capsule drops, custom.
If your idea does not fit
the three programs,
talk to us anyway.
Press samples, capsule drops, custom co-creation. We read every inquiry and reply within one business day.
“78 backed our launch like a partner, not a vendor. They showed up.”