78 Brand logo, natural non-GMO ketchup and mustard
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Over 10,000 delicious reviews

Premium, Non-GMO condiments packed with real ingredients and absolutely zero artificial sweeteners.

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The real deal

THEORIGINAL

sweet & rich
ORIGINALKOSHER78% TOMATOESNO HFCSNON GMO
78 ketchup original image
Real Ingredients
★★★★★

"The only ketchup my family will eat. It actually tastes like real tomatoes for once."

Sarah J., Chicago
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Bring the heat

THEREBEL

hot & smoky
REBELHEATBOLDREAL PEPPERS78% TOMATOESNO HFCS
Slow Burn
★★★★★

"Finally a spicy ketchup that earns the name. The heat sneaks up and stays."

Marcus G., Portland
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deli classic

THECLASSIC

mellow & bright
MUSTARDSMOOTHNON GMOGLUTEN FREENATURAL
78 mustard yellow
Deli Style
★★★★★

"Tastes like the deli mustards I grew up with. Real seed, real flavor."

Tom D., Ypsilanti MI
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pretzel partner

THEKICK

sharp & bold
ZINGKICKGLUTEN FREENON GMONATURAL
78 mustard spicy
Wake Up
★★★★★

"Pretzel night just got upgraded. The horseradish hit is perfect."

Lena R., Brooklyn
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Read Reviews,
Check Out Our Story
and Follow.

Over 10,000 verified five-star reviews from real eaters and chefs, behind-the-scenes chef stories on social media, limited-edition swag, and the founder story of how 78 Brand started in a Chicago kitchen.

Tom D.Ypsilanti, MI · verified
“Best ketchup ever. We've been buying for years and won't go back to the others.”
Bruce B.Hickory, NC · verified
“This ketchup tastes great! You won't go back to Heinz or Hunts.”
Brian W.Redondo Beach, CA · verified
“I'm 75 and have loved ketchup since I was a kid. 78 is my favorite. Yum.”
Read all reviews ↗

Restaurants
& Wholesale.

For chefs, hospitality, and co-branded partnerships.

Three ways to bring 78 to your line: free chef samples, wholesale accounts for restaurants and hotels, and co-branded condiment programs for hospitality groups.

sample & test
CHEFCOLLABSFOODSERVICECLEANLABEL25STATES
for the kitchen with love

MADE FORFOODSERVICE

Chefs across 25+ states trust 78 Brand natural non-GMO ketchup and mustard
Chef Approved

Your food is elite; your condiments should be, too. We replaced cheap vinegar and HFCS with high-Brix, real ingredients condiments that chefs across 25+ states trust.

500+Partners
25+States
82%Re-order
★★★★★

"78 took cheap ketchup off our line and our guests noticed !!!!!! They ask our crew where to buy it "

Chef Andre L., Independent Kitchen Group
Order SamplesOpen Account
low min partnerships
COBRANDLABELPREMIUMKETCHUPCHEFLOVE78BRAND
drive traffic to your website

CO-BRANDEDLABEL PROGRAM.

Co-branded 78 Brand natural non-GMO ketchup bottles on a restaurant counter
Read Case Study

Your name on the bottle, our recipe inside. The 78 co-branded label program gives restaurants custom artwork, volume rebates on case pricing, and marketing support.

  • Custom Artwork
  • Wholesale Case Pricing
  • Marketing Support
★★★★★

"Guests literally photograph the bottle. It made our ketchup a piece of the brand."

Chef Marco D., Craft & Crew Chicago
Learn MoreContact Us
marketing support
CHEFTALKSCASESTUDIESPODCASTOPERATORS78BRAND
real operators, real talk

let's growtogether !

Flo and Santos, the first Chicago restaurant to pour 78 Brand natural ketchup in 2013
Flo & Santos · 2013

Read stories from chefs and operators who pour 78 Brand every service. Chef talks, behind the line case studies, and podcast videos from the kitchens that helped build the brand.

  • Chef Talks
  • Case Studies
  • Podcast Videos
★★★★★

"Flo and Santos were the first restaurant to give us a try, one cold Chicago winter day in 2013. We never forgot it."

The 78 Brand founders
Read More StoriesPodcast Coming Soon
we are open to ideas
DIRECTLINEWHOLESALEPARTNERSHIPS
direct line

TALK TOOUR TEAM.

Tell us about your operation. Distributors, multi-unit groups, press, or industrial packs, we reply within one business day.

Business inquiry
Secure · 1 business day reply

Replied to by a human, usually within one business day. Your details stay with our team. No marketing spam.

Stocked through US Foods, Sysco, GFS, PFG, and KeHE. From single case orders to full pallet programs, 78 grows with your operation.

US Foods logo
Sysco logo
Gordon Food Service logo
Performance Food Group logo
KeHE logo
Hy-Vee logo
Greco logo
Reinhart logo
ZT logo

Common Questions.

Quick answers on cases, lead times, ingredients, rebates, and how to get 78 on your shelf or menu.

Where can I buy 78 Brand?+

Our consumer line ships from shop.78brand.com with free delivery on orders over $30. We're also stocked through US Foods, Sysco, GFS, PFG, UNFI, KEHE and select Whole Foods locations.

What makes 78 different?+

78% tomatoes — more than any major brand — finished with cane sugar instead of high-fructose corn syrup. Non GMO Project verified, gluten-free, no artificial dyes.

Do you offer restaurant samples?+

Yes — free samples shipped to your kitchen, no sales call required. Request a kit on the Restaurants page.

What are wholesale minimums?+

Case pricing starts at one pallet for direct accounts. Smaller volumes are available through our distributor network.

Can I co-brand 78 ketchup with my restaurant?+

Our co-branded program puts your logo and QR code on a premium 78 bottle. Start with a 10-case trial at 50% off.

Replies in 1 business day
Contact us ↗See full FAQ ↗