RebelliouslyDeliciousCondiments.
The rebellion starts with real ingredients. Every bottle is Non GMO, Gluten Free, and crafted with a single mission: to make life more flavorful for all.
We put tomatoes
back in ketchup.
Two tomato rich ketchups built on real sugar, no HFCS, non-GMO. From the original everyone keeps buying to a pepper heat spicy that earns its kick.
Shop both ketchups ↗78% Tomatoes.
Zero HFCS.
The original 78 Ketchup. Tomato-rich, real cane sugar, no high fructose corn syrup, non-GMO. Perfect on burgers, fries, hot dogs, or as a base for your own homemade BBQ sauce.
Slow heat,
real flavor.
78 Spicy Ketchup with slow chili heat and smoked paprika. Tomato-rich, real cane sugar, no high fructose corn syrup, non-GMO. Perfect on smash burgers, breakfast eggs, wings, or stirred into a smoky BBQ glaze.
Pretzels, meet
your new boss.
Two mustards built around real seed, real vinegar, real heat. No artificial color, no junk, no apologies. Loved by line cooks and grandmas across the world.
Shop both mustards ↗Yellow.
Done right.
78 Yellow Mustard, stoneground from real mustard seed with vinegar, turmeric, and spice. Clean label, non-GMO, no artificial colors. Perfect on hot dogs, deli sandwiches, pretzels, salad dressings, and potato salad.
Bold kick.
No junk.
78 Spicy Mustard, stoneground seed with a slow horseradish kick. Clean label, non-GMO, no junk. Perfect on roast beef, pastrami, brats, soft pretzels, and bold vinaigrettes.
Pick any four bottles. Bundle savings unlock automatically. Ships in 48 hours from Chicago.
What People Are Saying.
“Best ketchup ever. We've been buying for years and won't go back to the others.”
“This ketchup tastes great! You won't go back to Heinz or Hunts.”
“I'm 75 and have loved ketchup since I was a kid. 78 is my favorite. Yum.”
“We discovered 78 on a trip and now we travel with a bottle. Unbelievable value.”
“The heat builds slow and lingers. Best on eggs, burgers, anything.”
“Finally a yellow mustard that tastes like mustard, not yellow vinegar.”
“Smoky, balanced, never cloying. My new default on fries.”
Built in a kitchen.
Loaded by hand.
We started 78 in 2014 with a simple mission. Not to be the biggest, but to be the boldest. Every bottle, every table, every shared meal.
Read our story ↗RESTAURANTS
& WHOLESALE.
Your food is elite; your condiments should be, too. We’ve replaced the cheap vinegar and HFCS with a high Brix, clean-label condiments that chefs across 25+ states trust.
Compliment your masterpieces.
78 Brand condiments enhance menus from single case to full pallets per month. We started with foodservice and we grow with foodservice. Tomato-rich ketchup and stoneground mustard that chefs love and operators reorder.
"We A/B tested 78 against our incumbent for two weeks. Fry sales went up. Easiest swap we ever ran."
“We rolled 78 to twelve units in one quarter. Re-orders running at 91%. Best condiment program decision in five years.”
“Cleanest tomato note I've put on a plate. My cooks finally stopped doctoring the ketchup.”
Your name.
Our recipe.
Your name on the bottle, our recipe inside. The 78 co-branded label program gives restaurants custom artwork, volume rebates on case pricing, and marketing support.
- · Custom artwork
- · Wholesale case pricing
- · Marketing support
Taste it on
your line.
no sales call
Common Questions.
Get in touch.
Wholesale, samples, co-branding, distribution. Drop us a line. We'll get back fast.
Contact us ↗Where can I buy 78 Brand?+
Our consumer line ships from shop.78brand.com with free delivery on orders over $30. We're also stocked through US Foods, Sysco, GFS, PFG, UNFI, KEHE and select Whole Foods locations.
What makes 78 different?+
78% tomatoes — more than any major brand — finished with cane sugar instead of high-fructose corn syrup. Non-GMO Project verified, gluten-free, no artificial dyes.
Do you offer restaurant samples?+
Yes — free samples shipped to your kitchen, no sales call required. Request a kit on the Restaurants page.
What are wholesale minimums?+
Case pricing starts at one pallet for direct accounts. Smaller volumes are available through our distributor network.
Can I co-brand 78 ketchup with my restaurant?+
Our co-branded program puts your logo and QR code on a premium 78 bottle. Start with a 10-case trial at 50% off.