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78 Brand Affiliate Programs, TikTok Shop, Instagram Collabs, and Shopify Collabs

78 Brand creator affiliate collage of content creators filming food next to a Shopify Collabs recruiting dashboard and a 78 Brand non-GMO spicy ketchup bottle
three lanes, one brand

We run our creator program on Shopify Collabs. One application covers every lane: TikTok, Instagram, and anywhere else you post. Get a dashboard, a code, tracked links, and cash bonuses on every milestone you pass.

Apply on Shopify Collabs ↗See the three lanes ↓
01TikTok02Instagram03Shopify Collabs
pick your lane

create with flavor

for the for-you page
TIKTOKSHOPFYPFOODTOK20% · commission on swag
1 / 3
fry-dip videos that actually sell

TIKTOK SHOP.REAL COMMISSION.

TikTok Shop · creator affiliate

Short-form food creators turning saucy moments into sales. Apply on Shopify Collabs, drop your link in your videos, and earn on every bottle that ships. Built for FoodTok, recipe creators, and review accounts with engaged niches.

Built for these creators

FoodTok creators
Recipe, taste-test, and snack-review channels with steady engagement.
Live sellers
TikTok Shop live hosts who can move volume in 30 minute windows.
Review accounts
Honest reviewers, dupe-finders, grocery hauls, condiment niches.
Niche food voices
BBQ, hot sauce heads, kids meals, dorm cooking, lunchbox content.

Your path to join

  1. 01Apply on Shopify CollabsOne short application on our Shopify Collabs page. We reply in one business day.
  2. 02Sample kit shipsFree bottle lineup so you can cook and shoot with the real product.
  3. 03Post and get paidDrop the product link in your videos. TikTok Shop pays out direct.

What you get

  • Commission20% swag, 10% products.On every qualifying TikTok Shop sale, tracked end to end, paid monthly.
  • Sample kitFree bottles.A full lineup ships on approval so you can taste before you post.
  • RepostsBrand boost.Top videos get reposted on @78brand and boosted with paid spend.
Apply on Shopify Collabs ↗DM @78brand on TikTok
reels, stories, grid
INSTAGRAMCOLLABSREELSFOODREELS20% · commission on swag
2 / 3
the saucy hand pour, on loop

INSTAGRAMCOLLABS.

Instagram Collabs · creator affiliate

Reels-first food creators, recipe accounts, and lifestyle voices. Apply on Shopify Collabs, then share your link in posts, stories, and reels and earn on every order. A story link sticker counts the same as a permalink.

Built for these creators

Reels creators
Recipe, plating, and dip-test reels with a loyal save-and-share audience.
Food photographers
Editorial-quality flatlay and plate shooters with a clear point of view.
Lifestyle accounts
Family, dorm, picnic, grilling, and weeknight dinner storytellers.
Local foodies
City and neighborhood food guides with high engagement in one market.

Your path to join

  1. 01Apply on Shopify CollabsOne short application. Your tracked link works in bio, stories, and captions.
  2. 02Sample kit shipsFree bottles so you can plate, pour, and shoot with the real lineup.
  3. 03Post and earnDrop the link in stories, reel captions, and bio. Get paid monthly.

What you get

  • Commission20% swag, 10% products.On every order driven from posts, reels, or story link stickers. Your followers get 15% off.
  • CookieLong attribution.Followers who tap through stay attributed for the full cookie window.
  • Co-marketingWe push you back.Top reels get reshared to @78brand and featured in our story highlights.
Apply on Shopify Collabs ↗DM @78brand on Instagram
our direct program
SHOPIFYCOLLABSDIRECTPROGRAM15PERCENT20% · commission on swag
3 / 3
no platform middleman, just commission

DIRECTCOLLAB.DIRECT PAY.

Shopify Collabs · direct affiliate

Our program runs on Shopify Collabs. Apply once, get a dashboard, personal code, deep links, and monthly payouts via Stripe. The best option if you post across multiple channels, run a newsletter or blog, or do not have TikTok Shop or IG Collabs access yet.

Built for these creators

Multi-channel creators
Voices who post across YouTube, IG, TikTok, newsletters, and blogs.
Newsletter + podcast
Substack, podcast hosts, and editorial newsletters with named audiences.
Bloggers + SEO
Recipe sites, SEO publishers, and review blogs sending steady search traffic.
Home cooks + chefs
Anyone already cooking with 78 who wants commission on the recommendation.

Your path to join

  1. 01Apply on Shopify CollabsSend the short application. We reply within one business day.
  2. 02Get your kitPersonal code, dashboard, deep links, content brief, and sample shipment.
  3. 03Share and earnDrop the link anywhere. Monthly Stripe payout, no minimums.

What you get

  • Commission20% swag, 10% products.Plus cash bonuses on lifetime sales, up to $5,000. No cap, no clawback on shipped orders.
  • DashboardReal-time tracking.Personal code, deep links, scan analytics, and per-link revenue.
  • Equity pathFounder Partner.Top performers each quarter are invited into the Founder Partner equity program.
Apply on Shopify Collabs ↗Email partnerships@78brand.com
common questions

Frequently asked.

01

TikTok Creator Affiliate

Do I need to be in TikTok Shop already?+

No. Our whole program runs on Shopify Collabs, so you apply there and get a tracked link and code that works in your TikTok bio and videos.

Is there a follower minimum?+

No hard floor. Real engagement matters more than raw follower count. Niche food creators with strong saves and shares are a fit.

How do payouts work?+

Monthly through Shopify Collabs after the 30 day return window closes on each order.

Any content rules?+

Stay honest, no claims we cannot verify, and do not feature direct ketchup or mustard competitors in the same post.

Apply on Shopify Collabs ↗
02

Instagram Creator Affiliate

Do I need to be in Meta Creator Marketplace?+

No. We run on Shopify Collabs, so your link and code work anywhere on Instagram without a marketplace approval.

Stories or grid posts, what works?+

Both. Story link stickers are the highest-converting surface, followed by reels with a clean product moment in the first 2 seconds.

How are payouts handled?+

Shopify Collabs pays monthly, after the 30 day return window closes on each order.

Can I do paid + affiliate?+

Yes. Paid collabs are negotiated case by case on top of affiliate commission.

Apply on Shopify Collabs ↗
03

Shopify Collabs Direct Program

What commission do creators earn?+

20% on all T-shirts and swag, 10% on all standard products, plus a 15% off code for your followers. Cash bonuses stack on top: $50 at 20 sales, $150 at 50, $350 at 100, $1,000 at 250, $2,250 at 500, and $5,000 at 1,000. Hit 5,000 lifetime sales and you unlock VIP Partner status: a $10,000 lump sum and a permanent 25% across the board.

Is there a follower minimum?+

No hard floor. Engagement, taste, and authenticity matter more than raw follower counts.

How do payouts work?+

Monthly through Shopify Collabs, after the 30 day return window closes on each order.

Do you provide product samples?+

Yes. A full bottle kit ships on approval so you can cook with the lineup before posting.

How do affiliates qualify for equity?+

Top performing affiliates each quarter are invited into the Founder Partner program, which allocates real common stock shares. See the Brand Partnerships page for vesting details.

Apply on Shopify Collabs ↗