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78 Brand Affiliate Programs, TikTok Shop, Instagram Collabs, and Shopify Collabs

78 Brand affiliate program collage of food creators filming plates with a 78 Brand natural non-GMO ketchup cameo
three lanes, one brand

We run three affiliate programs for creators: TikTok Shop, Instagram Collabs, and our direct Shopify Collabs program. Pick the lane that fits your audience, apply through that channel, and start earning on every bottle you help move. All paths run through the main contact form or our social channels.

Apply to direct program ↓See the three lanes ↓
01TikTok02Instagram03Shopify Collabs
pick your lane

create with flavor

for the for-you page
TIKTOKSHOPFYPFOODTOK15% · starting commission
1 / 3
fry-dip videos that actually sell

TIKTOK SHOP.REAL COMMISSION.

TikTok Shop · creator affiliate

Short-form food creators turning saucy moments into sales. Apply through TikTok Shop or DM us, link 78 in your videos, and earn on every bottle that ships. Built for FoodTok, recipe creators, and review accounts with engaged niches.

Built for these creators

FoodTok creators
Recipe, taste-test, and snack-review channels with steady engagement.
Live sellers
TikTok Shop live hosts who can move volume in 30 minute windows.
Review accounts
Honest reviewers, dupe-finders, grocery hauls, condiment niches.
Niche food voices
BBQ, hot sauce heads, kids meals, dorm cooking, lunchbox content.

Your path to join

  1. 01Apply on TikTok ShopSearch 78 Brand in TikTok Shop Affiliate or DM us to be added.
  2. 02Sample kit shipsFree bottle lineup so you can cook and shoot with the real product.
  3. 03Post and get paidDrop the product link in your videos. TikTok Shop pays out direct.

What you get

  • Commission15% to start.On every qualifying TikTok Shop sale, tracked end to end, paid monthly.
  • Sample kitFree bottles.A full lineup ships on approval so you can taste before you post.
  • RepostsBrand boost.Top videos get reposted on @78brand and boosted with paid spend.
Apply on TikTok Shop ↗DM @78brand on TikTok
reels, stories, grid
INSTAGRAMCOLLABSREELSFOODREELS15% · starting commission
2 / 3
the saucy hand pour, on loop

INSTAGRAMCOLLABS.

Instagram Collabs · creator affiliate

Reels-first food creators, recipe accounts, and lifestyle voices. Apply through Instagram Collabs or DM us. Share your link in posts, stories, and reels, and earn on every order. Stories link sticker counts the same as a permalink.

Built for these creators

Reels creators
Recipe, plating, and dip-test reels with a loyal save-and-share audience.
Food photographers
Editorial-quality flatlay and plate shooters with a clear point of view.
Lifestyle accounts
Family, dorm, picnic, grilling, and weeknight dinner storytellers.
Local foodies
City and neighborhood food guides with high engagement in one market.

Your path to join

  1. 01Apply on IG CollabsRequest to be added in Meta Creator Marketplace or DM @78brand on IG.
  2. 02Sample kit shipsFree bottles so you can plate, pour, and shoot with the real lineup.
  3. 03Post and earnDrop the link in stories, reel captions, and bio. Get paid monthly.

What you get

  • Commission15% to start.On every order driven from posts, reels, or story link stickers.
  • CookieLong attribution.Followers who tap through stay attributed for the full cookie window.
  • Co-marketingWe push you back.Top reels get reshared to @78brand and featured in our story highlights.
Apply on Instagram Collabs ↗DM @78brand on Instagram
our direct program
SHOPIFYCOLLABSDIRECTPROGRAM15PERCENT15% · starting commission
3 / 3
no platform middleman, just commission

DIRECTCOLLAB.DIRECT PAY.

Shopify Collabs · direct affiliate

Our direct program runs through Shopify Collabs. Apply once on the form, get a dashboard, personal code, deep links, and monthly payouts via Stripe. The best option if you post across multiple channels, run a newsletter or blog, or do not have TikTok Shop or IG Collabs access yet.

Built for these creators

Multi-channel creators
Voices who post across YouTube, IG, TikTok, newsletters, and blogs.
Newsletter + podcast
Substack, podcast hosts, and editorial newsletters with named audiences.
Bloggers + SEO
Recipe sites, SEO publishers, and review blogs sending steady search traffic.
Home cooks + chefs
Anyone already cooking with 78 who wants commission on the recommendation.

Your path to join

  1. 01Apply on the formSend the short application. We reply within one business day.
  2. 02Get your kitPersonal code, dashboard, deep links, content brief, and sample shipment.
  3. 03Share and earnDrop the link anywhere. Monthly Stripe payout, no minimums.

What you get

  • Commission15% to start.Tiered upward on volume. No cap, no clawback on shipped orders.
  • DashboardReal-time tracking.Personal code, deep links, scan analytics, and per-link revenue.
  • Equity pathFounder Partner.Top performers each quarter are invited into the Founder Partner equity program.
Apply to the direct programEmail partnerships@78brand.com
common questions

Frequently asked.

01

TikTok Creator Affiliate

Do I need to be in TikTok Shop already?+

Yes for the in-app commission flow. If you are not approved yet, DM us and we can also run you on the direct Shopify Collabs program in parallel.

Is there a follower minimum?+

No hard floor. Real engagement matters more than raw follower count. Niche food creators with strong saves and shares are a fit.

How do payouts work?+

TikTok Shop handles the payout based on tracked sales. The direct program (if approved separately) pays monthly via Stripe after the return window.

Any content rules?+

Stay honest, no claims we cannot verify, and do not feature direct ketchup or mustard competitors in the same post.

Apply on TikTok Shop ↗
02

Instagram Creator Affiliate

Do I need to be in Meta Creator Marketplace?+

Preferred for the in-app commission flow. If you are not in it, DM us and we can run you on the direct Shopify Collabs program instead.

Stories or grid posts, what works?+

Both. Story link stickers are the highest-converting surface, followed by reels with a clean product moment in the first 2 seconds.

How are payouts handled?+

Meta handles in-app commission. Off-platform sales run through Stripe monthly after the 30 day return window closes.

Can I do paid + affiliate?+

Yes. Paid collabs are negotiated case by case on top of affiliate commission.

Apply on Instagram Collabs ↗
03

Shopify Collabs Direct Program

What commission do creators earn?+

Tiered on performance, starting at 15% of net DTC revenue you generate.

Is there a follower minimum?+

No hard floor. Engagement, taste, and authenticity matter more than raw follower counts.

How do payouts work?+

Monthly via Stripe through Shopify Collabs, after the 30-day return window closes on each order.

Do you provide product samples?+

Yes. A full bottle kit ships on approval so you can cook with the lineup before posting.

How do affiliates qualify for equity?+

Top performing affiliates each quarter are invited into the Founder Partner program, which allocates real common stock shares. See the Brand Partnerships page for vesting details.

Apply to the direct program