A house ketchup is a small line item with an outsized presence. It sits at every table, touches every plate, and signals what the kitchen cares about. Operators we work with tell us they screen for the same five things, almost every time.
§ 01
The checklist
- Tomato content over filler. Higher real tomato percentages pour richer and need less squeeze per plate.
- No HFCS on the back of the label. Diners read labels now. Cane sugar is the easier story to tell.
- Consistent viscosity. The pour should match the prep, every case, every batch.
- A label diners trust. Non-GMO Project Verified does work the menu copy cannot.
- A partner who answers the phone. Cases, samples, and rebates without a runaround.
§ 02
Where 78 fits
78 ketchup is built for the line: 78 percent real tomatoes, cane sugar, Non-GMO Project Verified, distributed nationwide through the major foodservice networks. Talk to a human about samples and program pricing whenever you are ready.
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