The full story
A house ketchup is a small line item with an outsized presence. It sits at every table, touches every plate, and signals what the kitchen cares about. Operators we work with tell us they screen for the same five things, almost every time.
Issue 78 · 01
The checklist
- Tomato content over filler. Higher real tomato percentages pour richer and need less squeeze per plate.
- No HFCS on the back of the label. Diners read labels now. Real sugar is the easier story to tell.
- Consistent viscosity. The pour should match the prep, every case, every batch.
- A label diners trust. Non-GMO Certified does work the menu copy cannot.
- A partner who answers the phone. Cases, samples, and rebates without a runaround.
Issue 78 · 02
Where 78 fits
78 ketchup is built for the line: 78 percent real tomatoes, real sugar, Non-GMO certified, distributed nationwide through the major foodservice networks. Operators buying by the pallet can see bulk ketchup case math and terms. Talk to a human about samples and program pricing whenever you are ready.
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