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Free Shipping Over $40|Get Paid to Post 78 · Apply to Be a Creator|

Restaurant ketchup with your logo on the front

YOUR LABEL.
OUR BOTTLE.

your name, front and center

Put your restaurant's name on every 78 bottle. Guests hold it for most of the meal, scan it, and photograph it. You get $1 to $3 back per case and a team that runs the whole workflow, from label proof to reorder. Start with a free sample kit.

78 Brand co-branded chef collage
free sample kit

TASTE IT FIRST. THEN PUT YOUR NAME ON IT.

Samples ship free to qualified restaurants

  • 78 Original Ketchup and 78 Spicy Ketchup
  • 78 Yellow Mustard and 78 Spicy Mustard
  • A mockup of your co-branded label (send your logo after you apply)
  • Case pricing and the rebate schedule

A real person replies within one business day. No spam, ever.

78% tomatoes · No HFCS · Non-GMO certified · Gluten-free · Ships through Sysco, US Foods, GFS, PFG, KeHE and most regional broadliners
your name. our recipe.
COBRANDLABELYOURLOGOPREMIUMKETCHUP78BRAND
your name. our recipe.

CO-BRANDEDLABEL PROGRAM.

Your name on the bottle

Co-branded 78 Brand non-GMO ketchup bottles on a restaurant counter

The 78 co-branded label program puts your restaurant's name on every bottle. 78% tomatoes, no HFCS, Non-GMO certified, gluten-free, real sugar and real peppers, with a per case rebate.

2013On tables since
6+ yrsCraft & Crew partnership
8Locations on one program

"People sit down for over an hour and look at that bottle. It's the best ad space around."

David Benowitz, Craft & Crew Hospitality, Twin Cities
what you get
CUSTOMARTWORKCASEPRICINGMARKETINGSUPPORTQRPORTAL
everything in the kit.

WHAT'SON THE TABLE.

Artwork, pricing, marketing, QR

Co-branded 78 Brand ketchup label with custom restaurant front panel

You own up to 50% of the label surface. We handle the rest: nutrition facts, legal copy, and a discreet 78 stamp. Add a custom QR code that points wherever you want, swap the destination anytime without reprinting.

  • Custom Artwork
  • Wholesale Case Pricing
  • Marketing Support
  • QR Portal
how it works
DESIGNSTUDIOPROOFSWAREHOUSEFASTREORDER
we handle the heavy lifting.

DESIGN. APPROVE.PRINT. SHIP.

End to end, in four steps

Chef holding a co-branded 78 Brand non-GMO ketchup bottle

A managed workflow from kickoff to first reorder. You stay in creative control. We handle production, warehousing, and distributor handoff.

  1. 01
    DesignKickoff with our studio. We work from your brand book and ship the first proof in two to four weeks.
  2. 02
    ApproveYou sign off on every layer: art, QR destination, finish. Nothing prints without your green light.
  3. 03
    PrintWe print your approved artwork and prepare the bottles for your tables.
  4. 04
    ShipThrough your distributor or direct from our warehouse. Reorders ship within five business days.
the economics
REBATECASEPRICEFUNDEDSMARTDEAL
the numbers on the table.

$1 TO $3PER CASE BACK.

Rebate funds the upgrade

Chef plating a dish with a co-branded 78 Brand ketchup bottle

Earn $1 to $3 off per case based on annual volume. Take it as a quarterly check, or apply it as an off invoice discount through your preferred distributor. The math: most operators land somewhere in the middle and turn the rebate into a marketing budget.

$1-3Per case
QtrPayout
780Cases / 18mo
who qualifies
RESTAURANTSHOTELSHOSPITALITYMULTIUNIT
built for volume operators.

WHO FITSTHE PROGRAM.

780 cases over 18 months

Restaurant team with co-branded 78 Brand non-GMO ketchup bottles

A simple commitment: 780 cases over an 18 month window. Spread across locations, formats, and seasonal pushes. We plug into Sysco, US Foods, PFG, Reinhart, GFS, KeHE, and most regional broadliners.

  • Restaurants & Cafes
  • Hotels & Resorts
  • Hospitality Groups
  • Multi-Unit QSR
proof, not promises

SIX YEARS ON CRAFT & CREW'S TABLES.

Craft & Crew Hospitality runs eight neighborhood restaurants across the Twin Cities west metro, where about 60 percent of guests are regulars. Since 2020 every table has carried a 78 bottle with the Craft & Crew name on it. The QR code on the label sends guests to their online store, captures emails for their marketing list, and shows all eight locations.

The bottle is the one piece of branded real estate in a restaurant nobody takes away. The menu leaves. The server comes and goes. The bottle stays.

still curious?

Questions?

Six honest answers before you apply

How does the rebate actually work?+

You earn $1 to $3 per case based on annual volume tier. We pay it as a quarterly check or apply it as an off invoice discount through your distributor, your call.

How long does the label design take?+

Two to four weeks from kickoff to first proof. Our team works directly from your brand guides. You sign off before anything prints.

Is there exclusivity on our market?+

Co-branded labels are inherently exclusive to your venue. We do not run a parallel program with a direct competitor in the same city tier without your sign off.

Do we have to switch distributors?+

No. We integrate with your existing broadliner. If you prefer direct fulfillment, we offer that too.

Can the QR code change after launch?+

Yes. Every QR points to a destination you control on our redirect layer. Swap menus, loyalty offers, or event pages anytime without reprinting bottles.

What is the reorder cadence?+

Most partners reorder quarterly. You set the pace. We hold inventory in our warehouse so reorders ship within five business days.

need the long form?

Tell us about your operation

Business inquiry
Secure · 1 business day reply

Replied to by a human, usually within one business day. Your details stay with our team. No marketing spam.